A California-based commercial cleaning service was running Google Ads but flying blind. They had no conversion tracking in place, meaning they didn’t know which keywords were bringing in actual office cleaning contracts and which were just wasting their budget. The existing campaign structure was disorganized, leading to high costs and low-quality clicks.
I performed a complete overhaul of their Google Ads ecosystem to ensure every dollar spent was an investment, not an expense.
Complete Technical Setup: I implemented Google Ads Conversion Tracking via Google Tag Manager to track phone calls, contact form submissions, and “Request a Quote” button clicks.
Strategic Campaign Restructuring: I rebuilt the account from scratch, focusing on high-intent commercial keywords (e.g., “office cleaning services,” “medical facility janitorial”) while excluding low-value residential searches.
Ad Copy Optimization: Wrote professional, trust-building ad copy highlighting their California-based team and specialized cleaning standards.
Negative Keyword Management: Aggressively filtered out “DIY” or “home cleaning” searches to save budget for B2B leads.
Transparency: The client can now see exactly how many leads they get per month and the cost per lead.
Better Lead Quality: Shifted traffic from residential inquiries to lucrative commercial contracts.
Lower Costs: Reduced the Cost-Per-Click (CPC) by improving the Ad Quality Score through better landing page relevance.
I specialize in Google Ads specifically for the commercial cleaning industry. Most general marketers don’t understand that a “cleaning” click can be a house or a hospital—I make sure you only pay for the hospital. With my deep experience in the California market, I know how to navigate high competition to find the most profitable leads for your business.
I specialize in scaling California commercial cleaning businesses by turning wasted ad spend into high-quality B2B leads. I provide expert Google Ads setup, precise conversion tracking, and data-driven optimization to secure your growth.
“Let’s turn ideas into reality. Feel free to reach out for collaborations, freelance projects, or just to say hello.”
